Twitter Fuels iPad’s Big Buzz, but Sentiment Generally Neutral

Apple’s new wireless tablet, iPad, generated media reviews from “game changer” to “just a big iPod Touch.” On the day of its release, three of the top 10 most linked to news stories centered around the device. Based on Nielsen buzz data, the consumer sentiment, while leaning positive, is predominantly neutral as users are just getting their first look at the multitasking device and are considering the value of its features. As more reviews appeared and the device was released, sentiment and overall buzz volume began to drift upward and “neutral” commentary slowed down.

Of all channels contributing to consumer generated media around iPad, Twitter was the clear leader for sheer volume. Message boards, specifically gaming sites like www.ign.com helped boost the conversation as consumers discussed the emergence of the iPad as a viable gaming outlet.

When the San Francisco International Film Festival kicks off on April 23rd, it will mark the festival’s 52nd year, making it the longest running film festival in country. By existing for so long, the festival has established itself as one of the premier fests to attend each and every year.

With the backdrop of the Golden Gate Bridge, the festival appeals to many not only because of its beautiful scenery and warm weather, but because some of Hollywood’s biggest stars attend as well. The festival attracts an annual audience of more than 80,000 people, far more than most festivals.

This year’s festival opens with La Mission from director Peter Bratt and starring his brother, Benjamin Bratt. The “centerpiece” movie is 500 Days of Summer, starring Zooey Deschanel and Joseph Gordon-Levitt.

L’encours a crû de 17% en 2008, contre plus de 20% en 2007.
Les créances en souffrance totalisent 4,1 milliards de DH contre 3,8 milliards en 2007 : un taux de 11,3%.
Les prêts non affectés sont plus risqués que les autres.